Job Post
Sales & Marketing Manager
Company:
Mainly Baskets Home
Duration:
Full-time
Date Posted:
01/17/25
Category:
Sales & Marketing
Location:
Marietta
Salary:
50-100k
Currently seeking a dynamic Sales & Marketing Manager to join our leadership team. This exciting position is both creative and analytical and requires someone with a strong business acumen who isn’t afraid to roll up their sleeves and be a part of a small business wearing many hats.
This is a highly demanding role, where you’ll be expected to handle strategy, execution, and adaptation in real time in all responsibilities.
This position is responsible in partnership with the Operations Manager of overseeing and empowering the growth of the MBH team to deliver on the day to day functions, management and operations of MBH team in our Marietta office and warehouse.
Key Position Responsibilities
Strategic Leadership
• Develop, own, and execute marketing strategy
• Consistently drive the MBH team forward against strategic goals and tasks
• Drive top-line profitable revenue growth by developing pricing, promotional, and sales strategies
Sales
• Lead, mentor, and develop a team of customer service sales team (current team of two)
• Develop and execute strategic Sales KPIs
• Develop sales forecasts based on historical data for sales and inventory planning
• Set realistic sales quotas for individual customer service sales reps
• Evaluate, implement and manage Netsuite CRM
Marketing
• Oversee all marketing channels: email campaigns, social media, b2b/b2c website, and paid advertising
• Identify and manage emerging marketing channels
• Enhance traffic and conversions on website
• Establish and manage annual marketing budget
• Manage external vendors & agencies
New Product Launches
• Provide input and manage New Product Roadmaps
• Manage all timelines and lead project meetings/calls
• Drive marketing efforts for product launches
Trade Shows
• Set creative direction, facilitate and own all aspects of shows
• Manage marketing calendar and coordinate all events & promotions
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven sales, business development, or marketing experience, preferably in the furniture and décor industry.
• Exceptional communication, demonstrating clarity and conciseness.
• Strategic leadership with hands-on execution: You’ll need to wear multiple hats and pivot quickly.
• Attention to detail and results-driven mindset: We are a growth-focused company, and every campaign must deliver value.
• Creativity matched by analytical thinking: While innovation is key, results must drive your decisions.
• Relentless focus on growth: Our goal is not just to maintain but to expand
• Extreme ownership: You are accountable for your quality of work, performance, and the brand’s marketing success.
• Communication skills: You’ll need to clearly convey ideas and strategies
• Prioritization: Projects should be completed in a timely manner and you should take responsibility for making sure there is nothing left open ended for an extended period of time.
MUST HAVE:
• 5+ years in a marketing role with a proven track record of driving sales
• 3-5+ years of experience in b2b; home furnishings is a major plus
• Experience in sales forecasting and pipeline management
• Experience with CRM tools (Netsuite, Salesforce or similar)
Mainly Baskets Home is a family owned design company specializing in high design rattan and wicker home furnishings and decor. Founded in 1977, MBH has evolved from baskets & decor, into the go-to source for handwoven furnishings. The majority of our clients are high-end designers working in both residential and commercial spaces. We offer custom design in addition to our classic line, catering to clients all over the world.
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