New Biz Forum, June 2024. Customer acquisition in digital and omni-channel mode

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The first edition of the only forum in France dedicated to customer acquisition: digital, call centres and retail. Malpaso-RCM, the publishing and events organisation company that created ECTFF, the 1st Forum dedicated to the customer experience, in 2013, is announcing the creation of the New Biz Forum on 11 and 12 June 2024 in Montmartre!

 The event will focus on a topical theme: 
– How can we improve customer acquisition, digitally, remotely and in-store?
– Tools, players, regulations, best practices, the impact of AI – the full spectrum of questions and issues specific to customer acquisition will be addressed.
– Two days of meetings and presentations will give participants the opportunity to talk to leading specialists and meet prospects and partners. 
– The opening Master Class will be devoted to the economics of attention. 

They are growing and will continue to do so. How do they operate?
What do Groupe Verlaine (solar panels and heat pumps), Magnolia, Santiane (insurance brokers and loan insurers), Tordjmann Métal (locksmiths, storists), SumUp (the little box that allows taxi drivers to cash the fare), Local.fr (website development), OceanCall Group, Vipp-Interstis, Craunot (condominium managers) all have in common? A focus on detail and execution, an embrace of technological tools and even generative AI ahead of the rest* and, in some cases, the courage to go on television and advertise. There’s more to life than Google and sponsored links.
*When it comes to relevant on-boarding of the best AI tools at the right price, there is now Comete.ai.

Terrass Hôtel

The forum will be held at the Terrass Hôtel and is open : 
11 June, from 9am to 6pm : free of charge to subscribers of En-Contact magazine who are up to date with their subscription. Lunch on 11 June included. 
Pack 11 and 12 June morning, including Master Class and Workshops on 12 Morning, hotel night and meals included: 850 euros ex VAT.
Start-ups wishing to present their product: 850 euros excl. tax

A visit to a unique venue hidden away in the 18th arrondissement is planned, in the footsteps of Paul Simon, Nino Ferrer, Sébastien Tellier, Gérard Manset, Françoise Hardy…

To register, call + 33 1 75 77 24 00 or email [email protected]. No bad cheques accepted. Places are limited. 

New Biz Forum is organised by Malpaso-RCM, with En-Contact magazine as media partner. The forum is supported by a number of sponsors, including hipto and Manifone.

 

 

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