Sales Leaders Share Their Strategies for Success in a Digital-First Era

Sales Leaders Share Their Strategies for Success in a Digital-First Era

As businesses continue navigating a shifting sales landscape, success hinges on embracing innovation and prioritizing customer-centric…

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Practical steps for AI-driven marketing success

Practical steps for AI-driven marketing success

In today’s ever-changing digital landscape, gaining a competitive edge in AI-driven marketing demands going beyond traditional practices. As…

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David Bartenwerfer Offers Proven Strategies for Customer Acquisition and Data-Driven Success

David Bartenwerfer Offers Proven Strategies for Customer Acquisition and Data-Driven Success

In today’s hyper-competitive business landscape, companies constantly seek ways to refine their customer acquisition strategies. For…

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Harnessing revenue growth management for sustainable success

Harnessing revenue growth management for sustainable success

The economic disruptions from the COVID-19 pandemic and high inflation changed the way consumer-packaged-goods (CPG) companies…

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7 top campaigns from 2024 and the tactics that drove success

7 top campaigns from 2024 and the tactics that drove success

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for…

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Data-driven strategies to maximise peak season success

Data-driven strategies to maximise peak season success

According to the Australian Retailers Association, Christmas spending is expected to increase by 2.7% year on…

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