As businesses continue navigating a shifting sales landscape, success hinges on embracing innovation and prioritizing customer-centric…
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Practical steps for AI-driven marketing success
In today’s ever-changing digital landscape, gaining a competitive edge in AI-driven marketing demands going beyond traditional practices. As…
Continue ReadingHarnessing revenue growth management for sustainable success
The economic disruptions from the COVID-19 pandemic and high inflation changed the way consumer-packaged-goods (CPG) companies…
Continue Reading7 top campaigns from 2024 and the tactics that drove success
Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for…
Continue ReadingData-driven strategies to maximise peak season success
According to the Australian Retailers Association, Christmas spending is expected to increase by 2.7% year on…
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