Measuring customer acquisition cost: Best of the MarTechBot

Measuring customer acquisition cost: Best of the MarTechBot

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using…

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AI Influencer Marketing | Sprout Social

AI Influencer Marketing | Sprout Social

Evolutions in artificial intelligence (AI) technology have impacted the way brands and businesses market to customers.…

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Cyber Risk Management and Resiliency Sales Leader Mike Gately Joins Airiam as Senior Vice President of Revenue

Cyber Risk Management and Resiliency Sales Leader Mike Gately Joins Airiam as Senior Vice President of Revenue

LEWISBURG, Pa., September 10, 2024 (Newswire.com) – Airiam, a leader in cyber risk management and resilience…

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Automation For Home Care Agencies: Optimizing Your Sales Funnel

Automation For Home Care Agencies: Optimizing Your Sales Funnel

Denis Sinelnikov is the CEO of Media Components and Curis Digital, an award-winning, full-service digital marketing…

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The Innovator’s Journey (2024) | Office of Research

The Innovator’s Journey (2024) | Office of Research

In this series of lightning talks, BU faculty and alumni will share their diverse paths from…

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How To Calculate and Reduce Customer Acquisition Cost (CAC) (2024)

How To Calculate and Reduce Customer Acquisition Cost (CAC) (2024)

When you’re running a small business, every sale feels like a win. But, how do you…

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