How to optimize PPC forms and follow-ups for lead gen in 2025

How to optimize PPC forms and follow-ups for lead gen in 2025

No matter how perfectly crafted your PPC ads are, their success hinges on what happens after…

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Op Ed: Essential Marketing Strategies

Op Ed: Essential Marketing Strategies

Achieving sustainable growth for your small business will require some specific marketing strategies, writes columnist Nicole…

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How to apply your lead scoring strategy in HubSpot and Monday.com

How to apply your lead scoring strategy in HubSpot and Monday.com

In my previous article for MarTech, I offered advice for marketers looking to revamp their lead…

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Climate Tech Needs A New Sales Strategy

Climate Tech Needs A New Sales Strategy

A general view shows the photovoltaic solar pannels at the power plant in La Colle des…

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Small Businesses Turn to Financial Tools to Boost Marketing Strategies

Small Businesses Turn to Financial Tools to Boost Marketing Strategies

Image by Artem Podrez from Pexels Running a small business these days isn’t for the faint…

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Sales Strategies to Leverage in 2025 | CO

Sales Strategies to Leverage in 2025 | CO

A good business strategy for 2025 is to personalize your sales demos. Instead of describing how…

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