What Is Conversion Rate Optimization (CRO)? Strategies and Tools (2024)

What Is Conversion Rate Optimization (CRO)? Strategies and Tools (2024)

Conversion rate optimization (CRO) turns your website’s visitors into customers or leads. Instead of spending your…

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Shift4 to Acquire Gift Card and Loyalty Company Givex

Shift4 to Acquire Gift Card and Loyalty Company Givex

Shift4 is acquiring gift card and loyalty solutions Givex for an undisclosed amount. The deal will…

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Retailers Warned to Prepare Alternate Marketing Strategies Amid Potential TikTok Ban, New Report Finds

Retailers Warned to Prepare Alternate Marketing Strategies Amid Potential TikTok Ban, New Report Finds

According to a new report from First Insight, more retailers and brands need to get cracking…

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How To Attract And Retain A Diverse Customer Base

How To Attract And Retain A Diverse Customer Base

getty An essential part of business success is establishing a strong foundation of repeat customers. But…

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Low-Funnel Ad Optimization On Social Media Platforms

Low-Funnel Ad Optimization On Social Media Platforms

Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative…

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DraftKings to Enhance In-Play Betting With Simplebet Acquisition

DraftKings to Enhance In-Play Betting With Simplebet Acquisition

Digital sports entertainment and gaming company DraftKings plans to enhance its in-play betting offering by acquiring…

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