Conversion rate optimization (CRO) turns your website’s visitors into customers or leads. Instead of spending your…
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Shift4 to Acquire Gift Card and Loyalty Company Givex
Shift4 is acquiring gift card and loyalty solutions Givex for an undisclosed amount. The deal will…
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Retailers Warned to Prepare Alternate Marketing Strategies Amid Potential TikTok Ban, New Report Finds
According to a new report from First Insight, more retailers and brands need to get cracking…
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How To Attract And Retain A Diverse Customer Base
getty An essential part of business success is establishing a strong foundation of repeat customers. But…
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Low-Funnel Ad Optimization On Social Media Platforms
Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative…
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DraftKings to Enhance In-Play Betting With Simplebet Acquisition
Digital sports entertainment and gaming company DraftKings plans to enhance its in-play betting offering by acquiring…
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