Study: decoding scent-driven emotions for bolder marketing strategies

Study: decoding scent-driven emotions for bolder marketing strategies

Using hypnosis for marketing research purposes is nothing new. Yet, it is little known, viewed as…

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Quiet on the set! Paramount internship became Binghamton student’s dream role

Quiet on the set! Paramount internship became Binghamton student’s dream role

Alana Nappi made some new friends over the summer. You might recognize a few names: the…

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UK launches regulatory innovation office to boost fintech growth

UK launches regulatory innovation office to boost fintech growth

image: ©Shutter2U | iStock The UK government has announced a new initiative to streamline digital regulation…

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Top travel retail conversion tactics to boost drinks sales

Top travel retail conversion tactics to boost drinks sales

How can drinks business owners in global travel retail make commercial revenue outstrip passenger traffic? Jessica…

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LeadVision Appoints Trevor Gordineer as Sales Manager to Lead Market Expansion and Sales Team Growth

LeadVision Appoints Trevor Gordineer as Sales Manager to Lead Market Expansion and Sales Team Growth

LeadVision Appoints Trevor Gordineer as Sales Manager to Lead Market Expansion and Sales Team Growth LeadVision…

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Building Brands: Smart marketing strategies for 2026: Start early, grow fast | Newspaper: Featured Columnists

Building Brands: Smart marketing strategies for 2026: Start early, grow fast | Newspaper: Featured Columnists

   Recently I spoke with a new business owner in one of the communities served by…

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