Once your company has attracted customers, you must work to earn repeat business. Stellar service can…
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IAB lowers 2025 US ad spend forecast as tariff concerns mount
The Interactive Advertising Bureau announced on September 25, 2025, a downward revision of its full-year US…
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Brand marketing shown to drive up to 6x greater long-term sales impact
TransUnion and MMA Global released a whitepaper on October 2, 2025, presenting findings that challenge long-held…
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257 debuts Pink AI to cut customer acquisition costs in resi solar
By SB Staff September 19, 2025
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eBay to Acquire Tise, Further Strengthening its Consumer-to-Consumer Expertise
eBay, a global commerce leader that connects millions of buyers and sellers around the world, today…
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From Acquisition at All Costs to Retention That Pays
The Gist From ZIRP to post-ZIRP. Cheap capital fueled acquisition; now retention drives survival. Retention as…
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