Brands and retailers are getting behind the camera in an attempt to boost traffic and drive…
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How to Break Even on Customer Acquisition
Last year I reported my research showing that brands on average lost $29 for every customer…
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DraftKings Isn’t Gambling On Its Customer Acquisition Strategy
When it comes to gambling, over a long enough time frame, the house always wins. And…
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Customer Acquisition Strategies For Utility Demand Response Programs
Amber Mullaney is Vice President, Marketing & Communications at Virtual Peaker, one of the world’s friendliest…
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40 years in, Derma E refocuses on customer acquisition
On the heels of its 40th anniversary, natural skin-care brand Derma E is updating its brand…
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Why customer acquisition and loyalty are retailers’ biggest challenges today
In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new…
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