Kim Granito, chief marketing officer at AMC Networks. While many strategies can capture audience attention, far…
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Changes in Cyber Week patterns led brands to adopt different tactics this year
According to Chip Malt, co-founder and CEO of cookware brand Made In, a sense of trepidation…
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Yuka Founder on Building a Leading Health App With No Marketing Strategy | CO
Yuka Co-founders (left to right) Benoit Martin, Francois Martin, and Julie Chapon. Francois came up with…
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Four priorities for incentives marketing in 2026
Source: Shutterstock Consumers are always on the lookout for a good deal. And with the sheer…
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4 Black Friday marketing strategies that maximize creator impact
Black Friday behavior is shifting. Across the globe, shoppers are more price-conscious, slower to commit, and…
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Comparing Marketing Budgets and Leads from 2024 to 2025
Franchise Update Media recently released its 2025 Annual Franchise Marketing Leadership Report. The AFMR is a…
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