Inside AMC Networks: Making fans part of the story

Inside AMC Networks: Making fans part of the story

Kim Granito, chief marketing officer at AMC Networks. While many strategies can capture audience attention, far…

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Changes in Cyber Week patterns led brands to adopt different tactics this year

Changes in Cyber Week patterns led brands to adopt different tactics this year

According to Chip Malt, co-founder and CEO of cookware brand Made In, a sense of trepidation…

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Yuka Founder on Building a Leading Health App With No Marketing Strategy | CO

Yuka Founder on Building a Leading Health App With No Marketing Strategy | CO

Yuka Co-founders (left to right) Benoit Martin, Francois Martin, and Julie Chapon. Francois came up with…

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Four priorities for incentives marketing in 2026

Four priorities for incentives marketing in 2026

Source: Shutterstock Consumers are always on the lookout for a good deal. And with the sheer…

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4 Black Friday marketing strategies that maximize creator impact

4 Black Friday marketing strategies that maximize creator impact

Black Friday behavior is shifting. Across the globe, shoppers are more price-conscious, slower to commit, and…

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Comparing Marketing Budgets and Leads from 2024 to 2025

Comparing Marketing Budgets and Leads from 2024 to 2025

Franchise Update Media recently released its 2025 Annual Franchise Marketing Leadership Report. The AFMR is a…

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