The National Geographic Society has named Jennifer Chick its chief marketing and brand officer. Chick’s extensive…
Continue ReadingCategory: Sales Strategies
Ulta Beauty’s Diverse Strategy Drives Sales Growth With Inclusive Marketing
Beauty brand Ulta found itself apologizing Monday for a tragic gaffe. (Brian Cassella/Chicago Tribune/Tribune News Service…
Continue Reading
Hyperlocal Marketing: How it Works, Strategies & Examples (2025)
Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by…
Continue Reading
Shift Digital’s Matt VanDyke on AI-driven marketing strategies that boost online conversions
The right images don’t just show cars—they sell them, build trust, and transform the way customers…
Continue Reading
How legacy CPG brands can crack the social-first marketing code
Social media has been around for ages in marketing terms, but its current era feels like…
Continue Reading
Trainee doctors’ return prompts Korean pharma to revamp sales strategies < Pharma < Article
As trainee physicians return to work, pharmaceutical companies are busy reorganizing their sales and…
Continue Reading