Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity

Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity

Dataset collection and experimental environment This study employs an online experiment to investigate the impact of…

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AI, Events, Incentives: Inside New Sales and Marketing Strategies of Atria, Discovery, Heritage Communities

AI, Events, Incentives: Inside New Sales and Marketing Strategies of Atria, Discovery, Heritage Communities

AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these…

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Marketing to modern pet parents

Marketing to modern pet parents

This article was published in the March/April 2025 issue of Pet Food Processing. Read it and other…

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How Small Businesses Are Using Marketing and Tech to Thrive

How Small Businesses Are Using Marketing and Tech to Thrive

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Coca-Cola Delivers Flat Sales, Highlights Margin Gains and Local Strategies

Coca-Cola Delivers Flat Sales, Highlights Margin Gains and Local Strategies

Beverage company Coca-Cola (NYSE:KO) reported Q1 CY2025 results exceeding the market’s revenue expectations , but sales…

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National Shopper Marketing Manager

National Shopper Marketing Manager

Work Location San Francisco, CA, Chicago, IL, Dallas, TX Position Purpose Under minimal supervision, the National…

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