Church & Dwight Maps Out AI-Fueled Marketing Strategy

Church & Dwight Maps Out AI-Fueled Marketing Strategy

AI Helps Ads Get ‘Sticky’  AI is helping the company make strong first impressions in “low-consideration…

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Why marketing engagement metrics actually do matter

Why marketing engagement metrics actually do matter

Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and…

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6 Game-Changing Sales Strategies for Hotel Pros in 2025

6 Game-Changing Sales Strategies for Hotel Pros in 2025

Ditch the cookie-cutter approach. It’s time to stand out, sell smart, and win big in the…

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Grassroots Marketing: 6 Tips for Ecommerce Businesses (2025)

Grassroots Marketing: 6 Tips for Ecommerce Businesses (2025)

Increasing sales, attracting new customers, building brand awareness—these are all common business goals often tackled through…

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Channel partner marketing 101: How you could be missing out on an effective way to engage your audience

Channel partner marketing 101: How you could be missing out on an effective way to engage your audience

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and…

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Jen Suzuki emphasizes tailored experiences and human connection will define dealership success in 2025

Jen Suzuki emphasizes tailored experiences and human connection will define dealership success in 2025

As dealerships look ahead to 2025, Jen Suzuki, sales trainer, president of eDealer Solutions, and host…

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