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To Optimize your Sales & Marketing Funnel, Consider Deploying the PEACE Model
Recently, Phil Stern and Megan Heinz on Mainsail’s Operations Team, hosted a “Braindate” at the SaaStr Annual 2021…
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How to Break Even on Customer Acquisition
Last year I reported my research showing that brands on average lost $29 for every customer…
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Tom Wentworth Finds the White Space in Marketing
The Gist Balanced approach. Effective marketing requires a balance between short-term tactics and long-term brand building…
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6 ways to optimize your paywall conversion rates
Reignite subscription conversion rates by optimizing your paywall strategy There’s no doubt about the rise of paywall…
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DraftKings Isn’t Gambling On Its Customer Acquisition Strategy
When it comes to gambling, over a long enough time frame, the house always wins. And…
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AI & Marketing: Adapting Strategies for Success
Marketers today face the critical challenge of efficiently understanding their organizations’ audiences across many channels. According…
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