Nike Shareholder Files Class Action Over Brand’s DTC Sales Strategy
Nike is in hot water with an investor who claims the athleticwear titan misled them about…
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Strategies for effective marketing budget allocation
With many SMEs facing tight budgets and limited resources, formalizing a marketing spending plan becomes essential…
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WPS adds industry veterans to global sales management team
Western Power Sports has added Senior Director of Field Sales Troy Ozias and Director of International…
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An optimized framework for digital publishers
A new 5-step conversion framework for digital publishers to optimize their subscription conversion rates In short:…
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Wigzo Founder’s New Startup Nitro Bags Funds To Solve D2C Brands’ Customer Acquisition Challenges
SUMMARY Nitro Commerce has raised INR 15 Cr (about $1.8 Mn) in its seed funding round…
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Creator Buzz Meets Partner Strategy
The Gist Authentic connections. The creator economy can drive engagement with genuine content, enhancing brand loyalty…
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