Why every business needs a full-funnel marketing strategy
You could say that marketing has a split personality. On one side is traditional brand building,…
Continue Reading
SalesAi Accelerates Sales Performance Through Strategic Sponsorships
SALES AI Is changing the trajectory for sales and marketing teams. INDIANAPOLIS, INDIANA, UNITED STATES, June…
Continue Reading
What is Demand Generation in Marketing?
What is demand generation? Demand generation is the process of creating and cultivating interest in a…
Continue Reading
Brands get scrappy with guerrilla marketing tactics
Brands are under mounting pressure to get creative with their marketing dollars as customer acquisition costs…
Continue Reading
To Optimize your Sales & Marketing Funnel, Consider Deploying the PEACE Model
Recently, Phil Stern and Megan Heinz on Mainsail’s Operations Team, hosted a “Braindate” at the SaaStr Annual 2021…
Continue Reading
How to Break Even on Customer Acquisition
Last year I reported my research showing that brands on average lost $29 for every customer…
Continue Reading