JCPenney’s Turnaround Begins, Powered By A Subversive New Marketing Strategy
JCPenney ‘anonymous ad’ in Times Square, NYC Courtesy of JCPenney JCPenney has been on the ropes…
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Bentz Opposes Large-Scale Federal Land Sales, Cites Need for Local Input and Proper Management
WASHINGTON (KTVZ) – Congressman Cliff Bentz (R-OR) expressed his opposition this week to proposals that would…
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Brand ambassadors in brand strategies
Brand ambassadors have become an essential lever for embodying and rapidly disseminating a vision. A vision…
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California, S.C., other hotels appoint sales, marketing leaders
Hotels across the country—and beyond—have appointed and promoted sales and marketing leaders in the past few…
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60% of marketers don’t measure if work is delivering business outcomes
What’s measured matters as the saying goes, but data suggests not all marketers are analysing the…
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Are brand awareness and demand generation rivals, or the ultimate power couple?
For B2B marketers, building lasting connections and driving real results has never been more exciting or…
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