Fashion Briefing: How Mack Weldon turned a line of cotton sweats into its biggest customer acquisition tool

Fashion Briefing: How Mack Weldon turned a line of cotton sweats into its biggest customer acquisition tool

This week, I spoke with Mack Weldon CEO Brian Berger about the Ace Collection, a line…

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Fashion Briefing: True Religion’s exuberant marketing strategy is already paying off

Fashion Briefing: True Religion’s exuberant marketing strategy is already paying off

This week, an in-depth look at the recent marketing strategy of True Religion under CMO Kristen…

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Luxury Briefing: Altering sales strategies based on current market conditions is ‘a mistake’

Luxury Briefing: Altering sales strategies based on current market conditions is ‘a mistake’

Sephora is seeing double-digit revenue growth, and luxury conglomerates are experiencing comparatively greater boosts in Japan.…

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