TikTok is a home for brands to thrive. The platform, which is home to 170 million…
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Citigroup CMO Alex Craddock discusses company’s sports marketing strategy
Citigroup Last year, amid Citigroup’s company restructuring, the financial institution hired Alex Craddock as the company’s…
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CMO Strategies: A playbook for marketing channels
Each of the four channels Digiday+ Research examined in our CMO Strategies series draws on a…
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