Last year I reported my research showing that brands on average lost $29 for every customer…
Continue ReadingTag: customer
DraftKings Isn’t Gambling On Its Customer Acquisition Strategy
When it comes to gambling, over a long enough time frame, the house always wins. And…
Continue Reading
Customer Acquisition Strategies For Utility Demand Response Programs
Amber Mullaney is Vice President, Marketing & Communications at Virtual Peaker, one of the world’s friendliest…
Continue Reading
40 years in, Derma E refocuses on customer acquisition
On the heels of its 40th anniversary, natural skin-care brand Derma E is updating its brand…
Continue Reading
Why customer acquisition and loyalty are retailers’ biggest challenges today
In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new…
Continue Reading
Why customer acquisition and loyalty are retailers’ biggest challenges today
In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new…
Continue Reading