DraftKings Isn’t Gambling On Its Customer Acquisition Strategy

DraftKings Isn’t Gambling On Its Customer Acquisition Strategy

And that appears to be the case with daily fantasy sports contest and sports betting company DraftKings,…

Continue Reading
Is DraftKings Winning the Customer Acquisition War in Sports Betting? – July 16, 2025

Is DraftKings Winning the Customer Acquisition War in Sports Betting? – July 16, 2025

Key Takeaways DKNG is gaining ground in U.S. sports betting with strong Q1 user growth and…

Continue Reading
Is DraftKings Winning the Customer Acquisition War in Sports Betting?

Is DraftKings Winning the Customer Acquisition War in Sports Betting?

DraftKings Inc. DKNG appears to be outpacing rivals in the customer acquisition battle across the competitive…

Continue Reading
DraftKings Eyes Expansion Into New Markets

DraftKings Eyes Expansion Into New Markets

Customer acquisition and its associated costs remain a double-edged sword for officials at DraftKings, according to…

Continue Reading
DraftKings to Enhance In-Play Betting With Simplebet Acquisition

DraftKings to Enhance In-Play Betting With Simplebet Acquisition

Digital sports entertainment and gaming company DraftKings plans to enhance its in-play betting offering by acquiring…

Continue Reading
DraftKings Grows Its iGaming Customer Base By 80%

DraftKings Grows Its iGaming Customer Base By 80%

Last Updated:  Aug 7th, 2024 DraftKings is reaping the rewards of its “iGaming-first” customer acquisition strategy.…

Continue Reading