Identiv Appoints Fortune 500 Veteran Kim Macaulay to Drive Growth Strategy, BLE Tech Expansion

Identiv Appoints Fortune 500 Veteran Kim Macaulay to Drive Growth Strategy, BLE Tech Expansion

Identiv (NASDAQ: INVE) has appointed Kim Macaulay as Senior Vice President…

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What Is Revenue Enablement? How To Drive Revenue Growth (2024)

What Is Revenue Enablement? How To Drive Revenue Growth (2024)

In any retail operation, your sales staff are the frontline force generating revenue through daily customer…

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8 marketing strategies that drive successful M&A

8 marketing strategies that drive successful M&A

When AeroVironment announced its intention to buy BlueHalo in November for $4.1 billion, it marked the…

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Will Regulation Drive Consolidation For European Retail Brokers?

Will Regulation Drive Consolidation For European Retail Brokers?

NEW YORK, NEW YORK – AUGUST 23: Traders work on the floor of the New York…

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5 Customer Marketing Strategies to Drive Long-term Growth

5 Customer Marketing Strategies to Drive Long-term Growth

Today’s e-commerce brands face a unique challenge: their overabundance.  …

How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales

How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings…

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