Why marketing engagement metrics actually do matter

Why marketing engagement metrics actually do matter

Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and…

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How AWS sales uses Amazon Q Business for customer engagement

How AWS sales uses Amazon Q Business for customer engagement

Earlier this year, we published the first in a series of posts about how AWS is…

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Brightcove Launches Marketing Studio for Sales, Putting Video in the Hands of Global Sales Teams to Drive Engagement and Accelerate Business Results

Brightcove Launches Marketing Studio for Sales, Putting Video in the Hands of Global Sales Teams to Drive Engagement and Accelerate Business Results

The new solution empowers global sales teams to create personalized videos while centralized teams manage brand…

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Utilizing Customer Engagement In The Digital Banking Era

Utilizing Customer Engagement In The Digital Banking Era

Raviteja Dodda (Ravi) is the cofounder and CEO of MoEngage, an insights-led customer engagement platform. getty…

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Coupang Prioritizes Customer Engagement Over Acquisition

Coupang Prioritizes Customer Engagement Over Acquisition

Around the world, eCommerce companies look to grow their share of consumers’ overall retail spending. For…

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Top 20 DeFi Marketing Strategies to Drive Growth and Engagement in 2024

Top 20 DeFi Marketing Strategies to Drive Growth and Engagement in 2024

The decentralized finance (DeFi) space continues to redefine the financial landscape, eliminating traditional intermediaries and offering…

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