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The rise of NP/PA influence: Why and how pharma marketing strategies must adapt
Sales Strategies

The rise of NP/PA influence: Why and how pharma marketing strategies must adapt

December 19, 2025
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For decades, pharma marketing strategies have been built around the assumption that physicians sit at the…

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CMO Jamie Gersch Reveals TikTok’s Influence In Driving Customer Acquisition For Brands
Customer Acquisition

CMO Jamie Gersch Reveals TikTok’s Influence In Driving Customer Acquisition For Brands

February 1, 2025
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TikTok is a home for brands to thrive. The platform, which is home to 170 million…

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When customer acquisition becomes an operational problem
Customer Acquisition

When customer acquisition becomes an operational problem

February 23, 2026
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How a Competitor Analysis Tool Helps Businesses Improve Marketing ROI
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How a Competitor Analysis Tool Helps Businesses Improve Marketing ROI

February 23, 2026
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Taylor Hospitality Management names Holly Ferguson as director of sales for The Railyard Event & Conference Center
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Taylor Hospitality Management names Holly Ferguson as director of sales for The Railyard Event & Conference Center

February 23, 2026
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Co-operators Selects Sapiens for Life Insurance Advisor Journeys

February 22, 2026
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