Tag: line

Fashion Briefing: How Mack Weldon turned a line of cotton sweats into its biggest customer acquisition tool
Customer Acquisition

Fashion Briefing: How Mack Weldon turned a line of cotton sweats into its biggest customer acquisition tool

August 24, 2025
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This week, I spoke with Mack Weldon CEO Brian Berger about the Ace Collection, a line…

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How luxury towel brand Weezie is using its basics line to acquire customers amid a tough economic environment
Customer Acquisition

How luxury towel brand Weezie is using its basics line to acquire customers amid a tough economic environment

March 31, 2025
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Direct-to-consumer brand Weezie, known for its monogrammed luxury towels, wants to make its personalized products more…

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