JCPenney’s Turnaround Begins, Powered By A Subversive New Marketing Strategy

JCPenney’s Turnaround Begins, Powered By A Subversive New Marketing Strategy

JCPenney ‘anonymous ad’ in Times Square, NYC Courtesy of JCPenney JCPenney has been on the ropes…

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California, S.C., other hotels appoint sales, marketing leaders

California, S.C., other hotels appoint sales, marketing leaders

Hotels across the country—and beyond—have appointed and promoted sales and marketing leaders in the past few…

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Does Social Media Marketing Still Work?

Does Social Media Marketing Still Work?

If you read or listen to the news, you have probably heard about financial troubles at…

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Marketing Design Explained: Types, Tips, and Best Practices (2025)

Marketing Design Explained: Types, Tips, and Best Practices (2025)

Great marketing is about sparking connections, not just pushing products.  The best marketing teams use words,…

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7 Digital Marketing Strategies For Small Businesses In Florida

7 Digital Marketing Strategies For Small Businesses In Florida

Frank Rojas, Managing Director of Miami SEM, is a digital marketing strategist, language geek, tech-obsessed globetrotter…

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Which marketing strategies actually work for coffee businesses?

Which marketing strategies actually work for coffee businesses?

Current market challenges mean it’s never been harder to operate a coffee business – and this…

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