Amid rising economic and performance pressures, our survey data shows that B2B marketers are prioritizing outcomes…
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Extended Stay America matches sales, marketing tactics to 2025’s trends
Intensive research and tech-enabled advances combined with 30 years of segment leadership and hotel ownership set…
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AI’s Role in Optimizing the Marketing Funnel
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a…
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GenAI: Prompting A Better Marketing Strategy
In the ever-evolving world of digital marketing, the ability to design impactful, audience-centric campaigns has become…
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How Amazon sellers are rewriting their marketing plans amid tariffs, rising platform fees
Welcome to Modern Retail’s Marketing Week, coinciding with the Modern Retail Marketing Summit in New Orleans.…
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Harper Expands Leadership Team with New EVP of Sales and Marketing Hires
Industry Veterans Andrew Chambers Joins as EVP of Marketing and Michael Proia Appointed to EVP of Sales…
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