AHF Products Appoints VP of Marketing

AHF Products Appoints VP of Marketing

AHF Products announced that flooring industry veteran Catherine Del Vecchio has been named vice president, Marketing,…

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Definition and Use in Marketing

Definition and Use in Marketing

What Is Below-the-Line Advertising? Below-the-line advertising promotes projects in mediums other than the mainstream formats of…

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Wine Reacts to Anti-Alcohol Messaging with New Marketing Strategies

Wine Reacts to Anti-Alcohol Messaging with New Marketing Strategies

Can marketing campaigns and positive press save the wine industry? Sometime next year, the Wine Institute…

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7 Key Strategies You Must Learn from Apple’s Marketing

7 Key Strategies You Must Learn from Apple’s Marketing

Apple is a brand that many people admire for its incredible success in marketing. They have…

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Money Matters: 4 strategic pivots to better align sales and marketing teams | News, Sports, Jobs

Money Matters: 4 strategic pivots to better align sales and marketing teams | News, Sports, Jobs

Stock photo By working in harmony, sales and marketing teams can create a cohesive go-to-market strategy…

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Is Influencer Marketing the New PR?

Is Influencer Marketing the New PR?

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and…

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