This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2024 Holiday Marketing…
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Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping season
It’s that time of year again — the holiday season is upon us. As brands and…
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How To Use AI in Market Research and Boost Sales (2024)
The days of manually sorting through reviews, consumer data, and market trends may be coming to…
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The Innovator’s Journey (2024) | Office of Research
In this series of lightning talks, BU faculty and alumni will share their diverse paths from…
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