The Embedded Finance Revolution In 2025, embedded finance is revolutionizing SME banking. Digital platforms are expected…
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Op Ed: Essential Marketing Strategies
Achieving sustainable growth for your small business will require some specific marketing strategies, writes columnist Nicole…
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7 proven strategies for effective B2B customer retention
To paraphrase an old saying: “New customers are silver; old customers are gold.” Keeping customers you…
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Small Businesses Turn to Financial Tools to Boost Marketing Strategies
Image by Artem Podrez from Pexels Running a small business these days isn’t for the faint…
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Sales Strategies to Leverage in 2025 | CO
A good business strategy for 2025 is to personalize your sales demos. Instead of describing how…
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How Predictive Audiences Transform Marketing Strategies
The Gist Privacy-first segmentation. Predictive audiences leverage first-party data, eliminate the need for third-party cookies and…
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