Effective Customer Acquisition and Retention Strategies for SMEs in Banking

Effective Customer Acquisition and Retention Strategies for SMEs in Banking

The Embedded Finance Revolution In 2025, embedded finance is revolutionizing SME banking. Digital platforms are expected…

Continue Reading
Op Ed: Essential Marketing Strategies

Op Ed: Essential Marketing Strategies

Achieving sustainable growth for your small business will require some specific marketing strategies, writes columnist Nicole…

Continue Reading
7 proven strategies for effective B2B customer retention

7 proven strategies for effective B2B customer retention

To paraphrase an old saying: “New customers are silver; old customers are gold.” Keeping customers you…

Continue Reading
Small Businesses Turn to Financial Tools to Boost Marketing Strategies

Small Businesses Turn to Financial Tools to Boost Marketing Strategies

Image by Artem Podrez from Pexels Running a small business these days isn’t for the faint…

Continue Reading
Sales Strategies to Leverage in 2025 | CO

Sales Strategies to Leverage in 2025 | CO

A good business strategy for 2025 is to personalize your sales demos. Instead of describing how…

Continue Reading
How Predictive Audiences Transform Marketing Strategies

How Predictive Audiences Transform Marketing Strategies

The Gist Privacy-first segmentation. Predictive audiences leverage first-party data, eliminate the need for third-party cookies and…

Continue Reading