Macy’s marketing strategy has been instrumental in shaping its legacy as one of America’s most iconic…
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Behind Grainger’s Customer Acquisition Strategy –
Of the numerous takeaways from Grainger’s third-quarter earnings report, released late last week, perhaps the least…
Continue ReadingCitigroup CMO Alex Craddock discusses company’s sports marketing strategy
Citigroup Last year, amid Citigroup’s company restructuring, the financial institution hired Alex Craddock as the company’s…
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How to apply your lead scoring strategy in HubSpot and Monday.com
In my previous article for MarTech, I offered advice for marketers looking to revamp their lead…
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Climate Tech Needs A New Sales Strategy
A general view shows the photovoltaic solar pannels at the power plant in La Colle des…
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Identiv Appoints Fortune 500 Veteran Kim Macaulay to Drive Growth Strategy, BLE Tech Expansion
Identiv (NASDAQ: INVE) has appointed Kim Macaulay as Senior Vice President…
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