Macy’s Marketing Strategy (2025)

Macy’s Marketing Strategy (2025)

Macy’s marketing strategy has been instrumental in shaping its legacy as one of America’s most iconic…

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Behind Grainger’s Customer Acquisition Strategy –

Behind Grainger’s Customer Acquisition Strategy –

Of the numerous takeaways from Grainger’s third-quarter earnings report, released late last week, perhaps the least…

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Citigroup CMO Alex Craddock discusses company’s sports marketing strategy

Citigroup CMO Alex Craddock discusses company’s sports marketing strategy

Citigroup Last year, amid Citigroup’s company restructuring, the financial institution hired Alex Craddock as the company’s…

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How to apply your lead scoring strategy in HubSpot and Monday.com

How to apply your lead scoring strategy in HubSpot and Monday.com

In my previous article for MarTech, I offered advice for marketers looking to revamp their lead…

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Climate Tech Needs A New Sales Strategy

Climate Tech Needs A New Sales Strategy

A general view shows the photovoltaic solar pannels at the power plant in La Colle des…

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Identiv Appoints Fortune 500 Veteran Kim Macaulay to Drive Growth Strategy, BLE Tech Expansion

Identiv Appoints Fortune 500 Veteran Kim Macaulay to Drive Growth Strategy, BLE Tech Expansion

Identiv (NASDAQ: INVE) has appointed Kim Macaulay as Senior Vice President…

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