Fallout from tariffs inflicted on “liberation day” eight months ago may soon “peak,” but any relief…
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IAB lowers 2025 US ad spend forecast as tariff concerns mount
The Interactive Advertising Bureau announced on September 25, 2025, a downward revision of its full-year US…
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How CMOs Can Adapt Marketing Strategy to Tariff Shocks
The Gist Budget flexibility is critical. Marketing budgets need constant review and quick adjustments to respond…
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