In the endless world of marketing tactics, some strategies are loud and dramatic, while others work…
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Richmond Ford VP, Kayla Kody, transforms service lane with data-driven loyalty strategies
At Richmond Ford Automotive Group, exceptional customer experiences go beyond repairs; they are driven by data…
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5 ways a B2B CDP transforms your marketing and sales alignment
Customer data platforms (CDPs), long associated with B2C brands, are becoming essential to the B2B martech…
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How NETFLY transforms legal marketing with event-based accident targeting
Photo courtesy of NETFLY. Opinions expressed by Digital Journal contributors are their own. Austin Irabor, CEO of legal…
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How data-driven email nurturing transforms the B2B sales funnel
Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey,…
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Slack Sales Elevate Transforms Team Performance
Slack, the AI-powered platform for work, now offers sales teams a new way to elevate their…
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