Free for planning and analytics, Pink is a powerful AI chat-based platform that helps solar, HVAC, utility, and energy service providers accelerate electrification while cutting costs.
NEW YORK, September 18, 2025–(BUSINESS WIRE)–257 (“Two Fifty Seven”), a data and AI company transforming the $500B U.S. residential energy market, today announced the launch of Pink, the first AI-powered intelligence platform helping residential energy providers grow faster while slashing wasted acquisition costs.
Providers spend $20B+ annually marketing home energy products—costs that slow adoption and keep upgrades out of reach. Pink delivers instant intelligence on all 130M U.S. homes through a chat-style interface, enabling smarter, lower-cost campaigns.
“Our mission is simple: to harness data and AI to help energy companies grow faster and accelerate residential electrification,” said Scott Rosenberg, Co-founder & CEO of 257. “With Pink, every provider—of any size, in any sector—can tap precise intelligence on every home in their market, driving smarter acquisitions, faster growth, lower costs, and real progress on electrification.”
A Smarter Way to Connect Homes and Providers
Over the next decade, U.S. households will spend more than $5T on energy products and services—$40K per home on average. Tens of millions of homes today would benefit from solar, heat pumps, or new energy plans, yet providers struggle to connect with them. Pink bridges this gap, arming providers with the household-level intelligence they need to engage consumers most likely to benefit from solar, HVAC and other energy efficiency upgrades.
Pink’s free planning and insights capabilities reveal opportunities such as 135,000 owner-occupied homes earning over $100K/year across NJ, NY, PA, and MD that rank very high on 257’s solar propensity scoring algorithm; and 438,000 homes in New England currently on oil or propane heat would strongly benefit from a heat pump retrofit.
These insights come at no cost. When it’s time to act, Pink’s performance-based model allows clients to seamlessly activate audiences across Meta, Google, connected TV, direct mail, and more—paying only when they see measurable results.
“As electricity demand surges with AI, onshoring, and electrification, we need to put every electron to its highest use,” said Mark Kuntz, CEO Mitsubishi Electric Trane HVAC US. “257’s data-driven tools help pinpoint where advanced heat pumps can replace inefficient resistance heating and outdated ACs, freeing energy and capacity for higher-value purposes.”
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