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Sales teams can now manage prospects smarter with data enrichment, leads nurturing and scoring and much more
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Two powerful enhancements – Team Inbox and branched automations – streamline communication and optimize workflows
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New pricing plans offer more value, simpler choices and powerful tools tailored to how small businesses actually grow
NEW YORK, July 15, 2025–(BUSINESS WIRE)–Pipedrive, the easy and effective sales CRM for small businesses, today launched Pipedrive Pulse, a smart prospecting toolkit that helps sales teams cut through the noise, focus on best-fit leads and take control of their pipeline. The company introduced streamlined plans aligned with how customers sell, scale and succeed. It also unveiled two powerful enhancements, Team Inbox and branched automations, built to boost team productivity and streamline communication into one collaborative workspace.
Across tools, regions and company sizes, prospecting continues to rank as one of the top challenges for sales professionals. According to Pipedrive’s research, approximately 60% of CRM users struggle with pre-sales activities, particularly with qualifying and nurturing leads. Small business sales teams are often lean, with reps juggling multiple roles and dozens of leads and active deals at any given time, which makes qualification and prioritization not just helpful, but essential. Pulse is Pipedrive’s answer to this challenge, bringing together leads enrichment, scoring and nurturing and an intelligent sales feed all in one place to help teams focus on what matters most.
With Pulse, users can fill in missing lead data to level up qualification and outreach, score leads based on what matters the most to their business, automate nurturing with custom email sequences and reminders and instantly identify high-priority opportunities using a personalised sales feed
“Pulse is like having a co-pilot for your entire sales workflow,” said Viktoria Ruubel, Chief Product Officer at Pipedrive. “Salespeople are constantly pulled in ten directions at once, chasing leads, switching tabs, updating spreadsheets. Pulse brings clarity to the chaos by helping them focus on the right prospects, take the right actions at the right time and ultimately close more with less effort. It’s smart, fast and built for how sales really happens.”
The Pulse toolkit will remain in beta through the end of Q3. More info about Pulse can be found here.
Pipedrive is also rolling out two powerful enhancements to boost team productivity: Team Inbox and branched automations. Team Inbox centralizes shared email communication into one collaborative workspace, allowing multiple users to access, manage and respond to customer messages efficiently, all without leaving Pipedrive. Branched automations enable users to build smarter, condition-based workflows that take different paths based on specific criteria, helping teams automate follow-ups, personalize customer journeys and work more efficiently at scale.
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