As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational…
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More brands are testing package inserts as a cheaper customer acquisition tactic
As digital advertising costs continue to rise, some brands are looking for more ways to reach…
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Influencer Marketers Break Down the Soda Brands’ Strategies
Move over, Coca-Cola and Pepsi—the next soft drink duo duking it out to win market share…
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CMO Jamie Gersch Reveals TikTok’s Influence In Driving Customer Acquisition For Brands
TikTok is a home for brands to thrive. The platform, which is home to 170 million…
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Jaywing Wins Media Account For InvoCare, Leading Customer Acquisition For More Than 60 Brands
Data, creative and performance marketing agency, Jaywing, has been appointed by InvoCare, provider of funeral, memorial,…
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Five Digital Marketing Strategies For Brands To Use In 2025
Al Sefati is CEO of Clarity Digital & Digital Marketer, AI & Digital Transformation Enthusiast, &…
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