You have set up your own drinks consultancy business – can you describe the thinking behind…
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Why brands need more than just technology to supercharge customer acquisition
With customer acquisition getting harder, it’s no wonder brands are excited about any technologies that promise…
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Brands still ‘prioritising’ customer acquisition over retention
New customer acquisition is considered the third most important metric for gauging marketing effectiveness in 2024,…
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Nike Shareholder Files Class Action Over Brand’s DTC Sales Strategy
Nike is in hot water with an investor who claims the athleticwear titan misled them about…
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Wigzo Founder’s New Startup Nitro Bags Funds To Solve D2C Brands’ Customer Acquisition Challenges
SUMMARY Nitro Commerce has raised INR 15 Cr (about $1.8 Mn) in its seed funding round…
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Brands get scrappy with guerrilla marketing tactics
Brands are under mounting pressure to get creative with their marketing dollars as customer acquisition costs…
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