In the competitive world of high-stakes legal services, traditional marketing falls short. Attracting and retaining high-net-worth…
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Luxury hotels, others, appoint sales and marketing leaders
Several hotels—including two in Boston—have appointed sales and marketing leaders in recent weeks. Here are some…
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Marketing strategies for luxury real estate events
Dubai’s real estate market is on an upwards trajectory, especially when it comes to off-plan launches.…
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As luxury stalls, Bluemercury charts growth in affluent neighborhoods using high-touch sales strategies
This week, Glossy spotlights the power of specialty stores. While department stores’ demands and terms are…
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How luxury towel brand Weezie is using its basics line to acquire customers amid a tough economic environment
Direct-to-consumer brand Weezie, known for its monogrammed luxury towels, wants to make its personalized products more…
Continue ReadingMarketing Strategies for Fashion Brands Navigating the Luxury Slowdown
As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational…
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