Christopher Jones is a content and creative lead at YouTube. He drives marketing, media, and creative…
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60% of marketers don’t measure if work is delivering business outcomes
What’s measured matters as the saying goes, but data suggests not all marketers are analysing the…
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Why B2B influencers are an essential spend for marketers
Anna Ong never set out to become a B2B influencer. After a 15-year career as a…
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How to train your sales team to think like marketers
In the PHCP/PVF industry, the traditional sales approach is built on relationships, technical expertise and in-person…
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Influencer Marketers Break Down the Soda Brands’ Strategies
Move over, Coca-Cola and Pepsi—the next soft drink duo duking it out to win market share…
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How B2B Marketers Can Drive Sales During Challenging Economic Times
Karl Van den Bergh, CMO of Gigamon, a leader in Deep Observability. getty Enterprise sales deals…
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