The Gist Retention is infrastructure. Not a mindset, but a system of data, staffing and process.…
Continue ReadingTag: Strategy
Ulta Beauty’s Diverse Strategy Drives Sales Growth With Inclusive Marketing
Beauty brand Ulta found itself apologizing Monday for a tragic gaffe. (Brian Cassella/Chicago Tribune/Tribune News Service…
Continue Reading
Destination DC leans on ‘Only One DC’ marketing strategy to counter crime narrative
Following a record-setting year for visitation and economic impact, Destination DC (DDC), the official destination marketing…
Continue Reading
Erick Kirks on how AI powers Johnson Automotive’s marketing strategy
The top-performing dealerships are exploring the intersection of targeted marketing, predictive outreach and AI-driven processes to…
Continue Reading
AI convenience is replacing durable marketing strategy with disposable thinking
Red Solo cups are weird. I went to a barbecue on Independence Day. And as I…
Continue Reading
Fashion Briefing: True Religion’s exuberant marketing strategy is already paying off
This week, an in-depth look at the recent marketing strategy of True Religion under CMO Kristen…
Continue Reading