JCPenney’s Turnaround Begins, Powered By A Subversive New Marketing Strategy

JCPenney’s Turnaround Begins, Powered By A Subversive New Marketing Strategy

JCPenney ‘anonymous ad’ in Times Square, NYC Courtesy of JCPenney JCPenney has been on the ropes…

Continue Reading
Innovative Marketing Leader Joins Fox (NasdaqGS:FOXA) To Enhance Advertising Sales Strategy

Innovative Marketing Leader Joins Fox (NasdaqGS:FOXA) To Enhance Advertising Sales Strategy

Fox achieved an 8.7% price increase over the past month, likely bolstered by recent strategic developments.…

Continue Reading
Five Shifts In Influencer Marketing Reshaping Business Strategy

Five Shifts In Influencer Marketing Reshaping Business Strategy

Sam Foroozesh, CEO & Cofounder of Cure Media, a leading and award-winning influencer marketing company since…

Continue Reading
Embracing an AI-first strategy to revolutionize sales

Embracing an AI-first strategy to revolutionize sales

At Microsoft, we embrace the role of customer zero. We believe we should be the first…

Continue Reading
Inside Movement Mortgage’s MSR sales strategy

Inside Movement Mortgage’s MSR sales strategy

HousingWire reported earlier this month that Movement sold a $5 billion MSR package to an unknown…

Continue Reading
Tips to Improve Your Strategy

Tips to Improve Your Strategy

While navigating the turbulent seas of marketing, don’t lose sight of one of your most important…

Continue Reading