Janina, what does the topic of sustainability mean to you? Janina Pfleiderer-Stellbogen: Sustainability has been a…
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How a Unified Commerce Strategy with Shopify Payments Saved Ruggable a Quarter Million Dollars in Annual Overhead
To fulfill their brand promise, the US-based Ruggable strives to ensure that its home design products…
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Inside Doritos’ ‘creator-led’ marketing strategy
Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the…
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Church & Dwight Maps Out AI-Fueled Marketing Strategy
AI Helps Ads Get ‘Sticky’ AI is helping the company make strong first impressions in “low-consideration…
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Macy’s Marketing Strategy (2025)
Macy’s marketing strategy has been instrumental in shaping its legacy as one of America’s most iconic…
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Behind Grainger’s Customer Acquisition Strategy –
Of the numerous takeaways from Grainger’s third-quarter earnings report, released late last week, perhaps the least…
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