As artificial intelligence continues to disrupt established and emerging business industries, more and more organizations are looking to adopt large language models. With LLMs being adept at processing vast amounts of data, analyzing consumer behavior and producing all types of content, integrating them into a marketing strategy can enable a business to significantly enhance its current approach to marketing.
Below, 15 Forbes Business Council members share effective ways a business can incorporate LLMs into its marketing strategy to boost current marketing efforts and gain a competitive edge.
1. Generate Personalized Content At Scale
Integrate LLMs to generate hyper-personalized content at scale using customer data. This competitive advantage reduces creation time while increasing engagement, freeing marketing teams to focus on strategy rather than production. For even greater results, combine LLMs with small language models trained on your proprietary data. This combination will give each business a unique competitive edge. – Adi Prakash, Sentient Ventures
2. Create Better-Ranking Content
Leading brands are now using LLMs to create content that ranks not just on traditional search engines, but also inside generative AI results. When done right, this approach builds authority, captures AI-driven traffic and future-proofs SEO strategies. – Anisha Chawla, Beyond Tech Media
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3. Develop A Deeper Understanding Of Customer Behavior
LLMs do more than content creation and copywriting; they can also be a powerful tool for your pipeline strategy. By using real customer interactions, such as emails, you can deepen your understanding of how your customers think, act and buy. Using these insights, build a smarter, data-backed ideal customer profile that improves targeting and drives revenue. – Scott Paddock, Wondr Health
4. Segment Email Lists
Use LLMs to segment email lists by customer behavior, such as past purchases or website visits. Then, create personalized email copy for each group. With LLMs, you can make your emails feel more relevant and personal to each recipient. It’s an easy way to increase engagement and drive more conversions without spending hours on customization. – Sabeer Nelliparamban, Tyler Petroleum Inc.
5. Enhance Customer Interactions
Use LLMs to enhance customer interactions. LLMs can be integrated into chatbots, email marketing campaigns and social media interactions, providing personalized and dynamic communication with customers on a large scale. They can even understand and respond to customer queries in real time, leading to better engagement, higher satisfaction and increased loyalty. – Adam Povlitz, Anago Cleaning Systems
6. Analyze Customer Feedback
LLMs can analyze customer feedback from surveys or social media to identify trends and personalize marketing strategies. For instance, a fashion brand might use LLMs to adapt ad campaigns based on customer preferences. This quick adaptation gives businesses a competitive edge by creating more relevant, timely experiences for customers. – Bharath Kumar Kakkireni, EQUINOX IT SOLUTIONS LLC
7. Perform Deep Market Research
We use ChatGPT and Perplexity’s Deep Research feature to do deep research. We run 20-minute deep dives, which are quick, focused research sessions that replace hours of manual digging. These tools surface real-time data, credible sources and market signals in minutes. It powers high-authority content that’s both fast and backed by facts. This is how we stay sharp and ship faster compared to our competitors. – Sahil Gandhi, Blushush
8. Expand Opportunities To Connect With International Customers
The spread of international online infrastructure is expanding opportunities to sell services and products to customers around the world. By introducing LLMs as a multilingual tool for promotional social media article generation and call centers, we can respond to customers from various countries. – Karita Takahisa, UNIFY PLATFORM AG
9. Produce Content Across Languages
LLMs have enabled us to produce multilingual content in Swahili, Hausa and French, accelerating our localization process while cutting costs. It’s been a game-changer for pan-African reach. – AyoOluwa Nihinlola, uLesson Education Limited
10. Identify Larger Industry Changes
In the past, as the speed or velocity of business increased, companies needed to be agile to stay competitive. Today, with AI adoption, macro-political and economic changes, and post-pandemic lifestyle and work changes, we must meet the rate of acceleration. LLMs equip marketing leaders with databases and trend analyses to identify the changes taking place. We can use this insight to update strategies faster. – Jerry Cahn, Age Brilliantly
11. Enhance Key Workflows
We’ve integrated LLMs into key workflows like market segmentation, customer journeys, SEO and CRM improvement. These are areas where speed and scale matter but don’t always require nuanced human judgment. Our competitive edge comes from training models to learn actionable insights from repetitive tasks, enabling us to move faster and smarter while directing our human talent to achieve growth over doing busywork. – Raj Tulshan, Loan Mantra
12. Automate Content Creation
One effective way a business can use LLMs is by automating personalized content creation, including emails, social posts and ad copy that are tailored to audience segments. This boosts engagement, saves time and ensures brand consistency. The competitive edge is faster, smarter campaigns that adapt in real time to market trends and customer behavior. – Dr Chibuzor Uwadi, Eat Well & See Well Ltd
13. Merge Speed And Creativity
LLMs shouldn’t just write for you—they should help you think bigger. Use them to test 10 different brand voices, brainstorm campaign angles or prewrite email funnels in minutes. The edge is speed meets creativity. While others are stuck with “blank page syndrome,” you’re already testing what actually converts. That’s how you win faster and smarter. – Dr. Christina Carter, Her Practice®
14. Optimize Influencer Marketing
Deploy LLMs to optimize influencer marketing. LLMs analyze audience interactions to predict influencer impact and identify ideal partnerships instantly. This drives precise influencer selection, enhancing authenticity and maximizing marketing ROI. – Dmitriy Schwarzburg, Skinly Aesthetics
15. Generate Spreadsheet Scripts
Beyond content creation, we leverage LLMs to generate scripts for spreadsheets and automate data mapping, such as sorting publisher databases by niche or region. We also ensure our brand is well-represented online, allowing LLMs to surface us in relevant searches through a concept known as GEO, or generative engine optimization. This dual use boosts efficiency and organic visibility, giving us a real edge. – Alexander Storozhuk, PRNEWS.IO
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