HubSpot started life as a software company delivering inbound marketing solutions. Now, it’s one of the biggest CRM platform providers in the world.
Competing with the likes of Salesforce and Microsoft, HubSpot offers a range of dedicated CRM “Hubs” for various customer-facing teams, including customer service, commerce, and – of course – sales.
The Sales Hub is HubSpot’s all-in-one solution for transforming sales processes, combining pipeline management software with conversational intelligence, task management apps, and much more.
Additionally, users can tap into the power of AI with embedded HubSpot Breeze AI.
That’s the short story. Read on for the longer version, unpacking: what exactly does Salesforce Sales Hub have to offer? What are the core features and benefits, and how much does it cost?
HubSpot Sales Hub: The Key Features
Like all of HubSpot’s “Hubs”, the Sales Hub is a constantly evolving ecosystem of tools.
In the last year, for instance, HubSpot has added preconfigured AI agents, via Breeze. That includes an agent that automatically sends proactive outreach to prospects.
Breeze also offers users an upgraded copilot and data intelligence tools.
Moreover, it’s critical to note that all of HubSpot’s Hubs integrate seamlessly. That helps connect the CRM ecosystem, enabling improved data sharing and cross-application innovation.
Indeed, that’s the first of the heavy-hitting features to look out for.
The Unified Smart CRM
All the Hubs centralize customer data within the HubSpot Smart CRM, providing sales teams with an up-to-date, unified view of each customer.
Users may also align data with other CRM systems (for instance, HubSpot integrates with Salesforce).
Streamlined Prospecting and Lead Management
Sales Hub aims to combine everything sales teams need to manage prospects and leads into one space.
Users can manage calls, emails, tasks, and LinkedIn connections, in a single dashboard.
Additionally, they can scan business cards, track when customers open leads, and organize leads into stages (such as new or qualified). Plus, there are tools for scheduling meetings with leads, too.
HubSpot even offers access to forecasting tools for sales teams and free scheduling software to help keep deals moving smoothly.
AI-Powered Assistance
HubSpot’s CRM solutions feature various embedded AI features, with more since the company introduced Breeze.
The Sales Hub offers AI tools for automatically generating emails specific to certain sales scenarios, like follow-ups and introductions. There are even Gmail and Outlook integrations, so users can compose messages with AI in their inbox.
Moreover, there are AI tools for validating leads, identifying the best times to call or contact leads, and determining which “decision-makers” salespeople should target.
Workflow Automation
There are a bunch of automation capabilities built into the HubSpot Sales Hub for things like following up with leads, scheduling emails, or creating reports.
Perhaps the most impactful automation tool is the sales automation “Sequences” solution. It allows users to create personalized sales cadences, with a series of calls, emails, and LinkedIn interactions scheduled over time.
The system can even trigger specific follow-up actions, like creating tasks for other team members or scheduling appointments.
Deal Management & Customizable Pipelines
The Deal Boards in HubSpot Sales Hub are a user-friendly option for deal management, with a drag-and-drop interface teams can use to monitor deals across stages.
Teams can customize pipelines by adjusting stages to align with their processes and even use AI to score the likelihood of a deal closing.
HubSpot’s AI assistant, Breeze Copilot, also assists reps by answering queries related to deals, contacts, and companies, drawing from CRM data to provide contextual insights.
AI-Assisted Sales Coaching & Analytics
For companies that need help reskilling their teams, Sales Hub has several handy features.
As an example, there are coaching playlists to help sales managers review team performance. HubSpot’s AI can also summarize call transcripts, highlighting key insights such as pricing discussions and mentions of competitors. That means managers can use these insights for training.
Sales Hub also offers a bunch of additional insights and reports covering areas like prospecting performance, team efficiency, and deal velocity. For companies with specific needs, there are custom reporting options, too.
Payment & Quote Management
Within HubSpot Sales Hub, teams can generate branded quotes and invoices and manage payments directly. Once a deal is marked as “Closed” or “Won”, teams can send payment requests straight from the deal record, streamlining the post-sale process.
There are also document tracking tools and integrations with accounting and financial software to help keep teams aligned (and compliant).
Additional HubSpot Sales Hub Features
Beyond all of the features mentioned above, Sales Hub also comes with numerous additional tools, like the option to add custom objects to your CRM contacts, a free email templates builder, user permissions for sales and marketing teams, and KPI tracking software. Users also get:
- VoIP software
- Task management tools
- Call logging apps
- Conversation intelligence
- End-to-end integrations
HubSpot Sales Hub: Pricing Options
Some of HubSpot’s tools are available for free. For instance, there’s a free sales CRM with essential tools for storing contacts, making deals, and managing tasks.
In addition, users may access email tracking and notifications, email templates, document sharing, integrations, meeting scheduling, quotes, and live chat features.
For those wishing to go beyond the free Sales Hub, there are three other options. as outlined below.
The Starter Plan
Starting at $20 per month per seat, the Starter plan serves small businesses looking to upgrade their sales processes.
The plan comes with simple automation capabilities, goal tracking, and productivity performance tracking for reps.
Ultimately, its likely the ideal option for teams looking to streamline sales activities without spending a fortune on premium CRM applications.
The Professional Plan
HubSpot’s “Professional” Sales Hub plan starts at $100 per month, per seat, with deal stage, task, and lead rotation automation, alongside advanced sequences for automated outreach and custom reporting.
Again, this is a more affordable option compared to many alternatives on the market.
Businesses looking to automate slightly more complex sales processes and gain deeper insights with custom reports will typically leverage this plan.
The Enterprise Plan
Starting at $150 per month per seat, the Enterprise plan includes all the Professional plan’s features. It also introduces custom objects for CRMs, predictive lead scoring, and custom playbooks thrown in.
Additionally, it includes some extra “permissions” for improved security and compliance.
The Enterprise plan suits larger companies with more advanced sales and automation requirements.
Companies can bundle all of these plans (from Starter through to Enterprise) with other HubSpot Hubs (content, service, operations, and marketing).
Plus, there are extra fees for additional apps and features like Breeze Intelligence (which is charged on a per-credit basis).
Salesforce Sales Hub: A Worthwhile Investment?
HubSpot Sales Hub might not be the cheapest sales-focused CRM on the market, but it’s not the most expensive either.
The all-in-one AI-driven sales platform enables teams to streamline processes, improve productivity, and – ultimately – empower sales professionals.
Perhaps the best thing about this platform is that users can start experimenting with the features for free.
From there, they can upgrade as needed, thanks to its flexible pricing plans.
Finally, with new features rolling out for the Breeze ecosystem and AI agent plans, Sales Hub is likely to become even more intelligent (and intuitive) going forward.
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