The year 2025 begins under new auspices at Maseratiwith a series of significant changes in the brand’s sales management. After the appointment of a new CEO for Maserati and the resignation of Carlos TavaresWith the arrival of Stellantis’ ex-CEO, it’s the turn of Maserati’s sales department to get a facelift.
The last major change was announced on December 23, 2024, with the appointment of Maurizio Zuares as a new global sales manager of Maserati. From January 1, 2025, he will succeed Luca Delfino appointed to this post at the start of 2024who is leaving the brand to embark on new projects. This change follows a series of appointments that have redefined the backbone of Maserati management in recent years.
Maserati likes to play bingo
Recent reorganizations reflect a brand that has been suffering for several years. The change of management comes after several months of restructuring, with the brand headed by Santo Ficiliappointed CEO of Maserati two months ago, Lucara ParascaccoGiovanni Perosino and Luca Delfino 11 months ago.
Don’t worry, here’s a summary table of the main changes in Maserati’s management over the last few years:
| 2020 – 2022 | 2022 – 2024 | 2024 | 2025 | |
|---|---|---|---|---|
| CEO Monde | Davide Grasso | Davide Grasso | Santo Ficili | Santo Ficili |
| Global Sales Director | Bernard Loire | Bernard Loire | Luca Delfino | Maurizio Zuares |
| Vice President, Europe | Guido Giovannelli | Luca Delfino | Luca Parasacco | Luca Parasacco |
| Vice President, West-Europe | Alessio Izzo | Julien Brunet | Julien Brunet | Julien Brunet |
| Marketing & Communication Department | Paolo Tubito | Paolo Tubito | Giovanni Perosino | Giovanni Perosino |
We could also add Andrea Pallard in charge of Maserati Global Communications appointed at the beginning of November 2024. Do you follow?
Maurizio Zuares: new expertise for Maserati
Maurizio Zuares, who will take up his position as Global Sales Director in January 2025is a well-known face in the automotive industry. With over 25 years’ experience, he has held numerous leadership positions in iconic brands such as Ford, Fiat, and most recently Stellantis. His career has led him to international responsibilities, including President of Fiat Auto Japan, Director of International Sales, Managing Director of FCA France, and CEO of Stellantis in Spain and Portugal.
This wide-ranging experience makes Zuares a valuable asset for Maserati, and his ambition is to strengthen the brand’s global presence. On his appointment, he expressed his enthusiasm: “It is an honor to join Maserati, a brand synonymous with Italian excellence and automotive innovation. I look forward to working alongside a passionate team to enhance Maserati’s global presence.”
With this latest leadership change, Maserati continues its goal of strengthening its management team, bringing to the fore experienced professionals who embody the brand’s values and vision. Santo Ficili, Maserati’s CEO, emphasized that the expertise and international perspective of Maurizio Zuares will be essential to guide the brand through this new phase of growth.
Luca Delfino’s departure, after many years of service, did not go unnoticed. In a press release, Santo Ficili thanked Luca Delfino for his many contributions, underlining the impact he had on the brand during his tenure.
With all the changes made in 2024, 2025 is shaping up to be a key year for Maserati. Will this change in leadership a real positive impact on the brand? This remains to be confirmed. Remember that the Trident brand recalled former employees in the United Statesits first market, where it is suffering, with a 32 % drop in sales.
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