Delray Beach, FL, Aug. 14, 2025 (GLOBE NEWSWIRE) — MarketsandMarkets™ today unveiled groundbreaking research revealing a stark reality in enterprise sales automation: despite 89% of organizations investing heavily in automation technology, only 33% report measurable ROI improvements. This alarming gap between investment and results underscores the critical need for MarketsandMarkets™ comprehensive Sales Automation Hub, specifically developed to bridge this performance divide.
The wake-up call is clear: traditional automation approaches are failing enterprise sales teams. Organizations are treating automation as a technology deployment rather than a strategic transformation initiative. This fundamental misunderstanding leads to costly implementations that burden sales teams instead of empowering them.
Strategic Solutions Include:
“The automation revolution isn’t about technology-it’s about strategic implementation,” said Product Lead at MarketsandMarkets™. “Our research shows that successful organizations treat AI as a competitive weapon, not just operational efficiency. They focus on strategic advantage rather than tactical automation.”
The Hub provides frameworks for transforming automation from reactive tool deployment to proactive strategic advantage. Successful implementations enable sales leaders to identify opportunities 3x faster than traditional methods while reducing operational complexity and improving team productivity.
For CROs managing enterprise transformation initiatives, the platform delivers actionable intelligence on change management, technology integration, and performance measurement strategies that ensure sustainable competitive advantage.
Explore the SalesPlay Hub at:
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